LoLuma {Behind the Scenes with Sha Sha}

LoLuma {Behind the Scenes with Sha Sha}

By Andraya Northrup | August 05, 2011

We make no secret that we are obsessed with over the top, rock your socks off weddings. Weddings that are designed to perfection and the details are systematically planned to look effortlessly flawless. The team at Distinctive Events is at the tippy top of our love list and they have some big news. Distinctive Events has a brand spanking shiny new name and TWR is thrilled to break the news. Please meet the new Loluma.

LoLuma: {lo·lu·ma} [adj]: an original word, created from the root word “luma” which is an ancient Armenian for the “brightness and darkness” and “lo” which is the first syllable of “love.”

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Owner of LoLuma, Sha Sha Harnik, shared a bit of the behind the scenes for the new name…and a few of their “transformations”

TWR: So after a well established history of exquisite event planning and reputation as design visionaries…why are you changing your name?

Sha Sha: Loluma is a unique and original name, whereas Distinctive Events is a fairly common name in the industry.  We did not want to be confused with another Distinctive Events.

BEFORE:

AFTER:

wedding ideas

Sha Sha: We want something that gives us the ability to STAND OUT and be UNIQUE – A FRESH LOOK at Wedding and Event Planning + Design

TWR: Mission accomplished! Bravo!

BEFORE:

wedding ideas

AFTER:

wedding ideas

Sha Sha: LoLuma is  the lyrical progression of our established special event design and production company, Distinctive Events. Over the past five years, Distinctive Events has consistently provided stellar event design and coordination for hundreds of wedding and event clients.

BEFORE:

wedding ideas

AFTER:

wedding ideas

Sha Sha: The timing was perfect to forge a parallel path with Loluma, to allow us to focus more on our niche of customized wedding and event planning and design. We believe that our team based full-service planning approach, combined with extensive knowledge of the event design industry is the perfect pairing for a flawless event from start to finish.

BEFORE:

wedding ideas

AFTER:

wedding ideas

TWR: With LoLuma in full scale gorgeous event design mode, what will happen to Distinctive Events?

Sha Sha: Distinctive Events will remain the rental and production sales division of Loluma for now. Distinctive Events continues to focus and expand on our specialty event rentals, as well as custom fabrication and production design of sublime special events decor.

Special thanks to Sha Sha and the fabulous LoLuma Team!


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Comments
  • diana
    Posted at 18:23h, 06 August Reply

    loluma’s website is fabulous. check it out!

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